Facebook leader Mark Zuckerberg on Friday announced a series of changes to the social network’s policies on controlling hate speech, after a number of large companies decided to stop advertising on the social network.
One of the companies to do so more recently was Unilever, a North American giant that markets brands such as Dove and others of high consumption. “Given our accountability framework and polarized atmosphere in the U.S., we’ve decided that from now until the end of the year, we’re not going to place ads on Facebook, Instagram and Twitter platforms in the U.S.,” said Executive Vice President Luis Di Como.
The company has joined over a hundred brands who have already decided to boycott Facebook by removing ads from the platform, including Verizon. The brands argue that the social network is not controlling how it is used to propagate hate speech — and set the example of Breitbart, an American far-right publication classified as a reliable source of information by Facebook.
Mark Zuckerberg criticized for refusing to moderate Donald Trump’s posts
Mark Zuckerberg has been criticized for refusing to intervene directly in US President Donald Trump’s posts, especially after Twitter began putting alerts and fact-checks next to Donald Trump’s publications. Zuckerberg went on to state directly that Facebook had “a different policy” than Twitter on this issue.
Unilever’s announcement friday caused Facebook’s shares to fall more than 7% and the widespread boycott is putting great pressure on the social network, which gets the overwhelming majority of its profit through the ability to target, rather than other platforms, the target audience of advertising.
Mark Zuckerberg says he is “shaken and disgusted by Donald Trump’s divisive and incendiary rhetoric”
A surprise announcement Shortly after news of Unilever’s decision, Mark Zuckerberg revealed that Facebook will include a Twitter-like message in all posts that violate the social network’s policies, but whose public interest justifies them staying online — a reference to what Twitter did with Trump’s tweets.
The social network will also include a link to an internal page on elections, with information about candidates and other topics, in all publications whose theme is an election — including those made by politicians. In addition, all publications that “may lead to violence or deprive people of their right to vote” will be removed, regardless of the author.