Ferrari traded, in 2019, a total of 10,131 vehicles and in each of them will have taken a profit of more than € 86,000. This is a generous margin, but it still falls short of the € 87,297 achieved by the manufacturer of Maranello in 2018. The data are from Car Industry Analysis, based on the results reported by 28 car manufacturers.
The search, cited by Fiat Group World (which does not have an official connection with Fiat Chrysler Automobiles), reveals that the fact of having recorded a record number of sales – still without the expected increase with the launch of the SUV Purosangue – did not prevent the great rival of Lamborghini to extract more profit for each unit sold. Achievement whose laurels are due to a highly effective marketing department, but also to the agility that Ferrari has shown in adopting new technologies to meet new consumer trends, which are increasingly eager for more environmentally sustainable solutions. The LaFerrari hybrid kicked off and the SF90 Stradale was chosen to continue the electrification strategy, now in the form of a plug-in hybrid.
Comparatively, to achieve the same result as Ferrari, BMW would have to sell 30 cars, while Toyota would have to deliver 44 vehicles. Volkswagen, on the other hand, would have to market 56 vehicles and PSA no less than 65. Mercedes would have to work even harder (67), but nothing compared to Ford and Nissan's 908 and 926, respectively.
It should be noted that the data released by 28 of the main car manufacturers show that operating profit in 2019 fell 11%, to 86.4 billion euros. However, Ferrari had a net profit, after taxes and other costs, of 3.766 billion euros, which corresponds to an increase of more than 10% compared to 2018. This result is more than double the global average.