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Microsoft on Friday announced a “strategic shift” in its retail operations, which includes the closure of physical stores.
The technology, according to AP, has 83 stores worldwide, including 71 in the United States and several others outside, where they present and sell laptops and hardware.
Like other technology retailers, Microsoft had to temporarily close all its stores at the end of March due to the Covid-19 pandemic.
In a statement on its website, Microsoft on Friday announced a “strategic shift in its retail operations, concluding the closure of physical stores.”
Members of the technology’s retail team “will continue to serve customers from microsoft’s facilities” and “provide sales, training, and support,” says the company founded by Bill Gates.
“Microsoft will continue to invest” in its digital storefronts in Microsoft.com and Zbox and Windows stores, reaching more than 1.2 billion people a month in 190 markets, he adds.
Technology plans to reinvent the spaces that serve customers, including the operation of Microsoft Experience centers in London, New York, Sydney and Redmond.
The closure of the physical stores will result in a pre-tax cost of about $450 million (about 400.7 million euros), which will be recorded in the current quarter ending June 30, the company said.
“Our sales have grown online as our product portfolio evolves into broadly digital offerings,” Microsoft Vice President of Corporate David Porter said in a statement.
“Our talented team has been successful in serving customers beyond any physical location,” he added.
“We thank Microsoft Store customers and look forward to continuing to serve them online and with our retail sales team at our corporate facilities,” he said.