The 54th edition of ModaLisboa, in which collections will be presented for next winter, begins this Thursday with two activities open to the public: a debate and the presentation of collections by 15 young European designers, from the United Fashion project.
This edition kicks off in Paços do Concelho, at 5 pm, with the ‘Fast Talks’, a debate in which successful cases of fashion brands with a positive impact on people and the planet will be presented.
Invited speakers are Diana Verde Nieto, co-founder and executive director of Positive Luxury, “company responsible for Butterfly Mark, a seal of trust awarded to luxury brands that commit to having a positive impact on people and the planet”, Jeanne de Kroon , founder of the ZAZI brand, “focused on the sustainability and economic and social independence of women”, and Lisa Lang, fashion, technology and entrepreneurship consultant at the European Commission and main mentor of the Digital Fashion course at the Italian school Polimoda.
At the same place, at 9 pm, the presentation of the collections of the 15 European designers from the United Fashion project is scheduled.
In this season, Lisbon has the task of hosting the project created in 2017 by seven European fashion organizations and which, as explained to Lusa, the director of ModaLisboa, Eduarda Abbondanza, “aims to promote creativity, innovation and entrepreneurship European fashion designers, as well as increasing their business opportunities ”.
This Thursday they present collections: Archie Dickens (Portugal), Béhen (Portugal), Dawid Tomaszewski (Germany), Lina Maria (Belgium), Lucie Brochad.võ (France), One Wolf (Latvia), Opiar (Portugal), Sarah de Saint de Hubert (Belgium), Schmidttakahashi (Germany), Snobe (Belgium), Sofija Urumovic (Slovenia), T * mitrovska (North Macedonia), Talented (Latvia), Toos Franken (Belgium) and Voir (e) (France ).
In addition to presenting the collections, the 15 young people participate, between Wednesday and Friday, in “masterclasses” and training actions that focus on innovation, new business models, bet on technology, sustainability and ethics in all phases of the process ”Of fashion creation.
The 54th edition of ModaLisboa runs until Sunday, moving on Friday to the Campo de Santa Clara area, where the Feira da Ladra takes place, more specifically to the Santa Clara Market and the old General Uniforms Workshops and Equipment (OGFE).
On Monday, the organization of ModaLisboa admitted the possibility that the initiative could take place "behind closed doors", in the event of the worsening of the spread of Covid-19, caused by a new coronavirus in Portugal.
In a statement, in which it discloses the “contingency plan before Covid-19”, the organization of ModaLisboa states that “the event may be held behind closed doors in case the situation worsens, with issuance in 'livestream' (direct ' online ') of the parades ”.
"This decision will be taken as a last resort and in case of need or indication by local and national health authorities", underlines the organization.
The statement from the ModaLisboa organization was sent to the newsrooms after the confirmation of the first two cases of Covid-19, in Portugal.